The Gainesville Times has reportedly abandoned its effort to expand its Hoschton-based “The Paper” as a paid circulation newspaper into the Jefferson area. The Paper, which is published by the Times, competes with our free circulation Braselton News in the west side of Jackson County.
The Times made a push with its daily newspaper in the Jefferson area last year, but didn’t do very well, in part due to daily distribution in the same area from the Athens Banner Herald and the AJC.
During the summer, The Times began the process of pushing subscribers for its formerly free The Paper. The subscription effort was targeted in the Jefferson area and it looked as if The Times would abandon its West Jackson office for Jefferson.
But insiders report that The Paper couldn’t generate very many paid subscriptions and has now gone back to a totally free distribution model, except for a few paid news racks in the Jefferson area.
The Times began is The Paper in 2005 to compete with our Braselton News. But since that time, the West Jackson market fell on hard times due to the recession. For now, both papers remain free circulation in the Braselton-Hoschton market.
Mainstreet Newspapers also competes with The Times in Barrow County.